All articles

Event management

Nov 17, 2025

Lever "data & skills": how field capitalization creates value

Lever "data & skills": how field capitalization creates value

All articles

Event management

Nov 17, 2025

Lever "data & skills": how field capitalization creates value

Introduction


The collection, use, and capitalization of operational data, coupled with the development of field skills, form a key lever for technical event companies. This lever allows transforming on-site experience into systematic expertise.


1. Field Data + Skills: Why is this combination important?


The collection of operational data (installation duration, number of incidents, equipment used) allows for objective performance assessment. The development of technicians' skills ensures that this data remains not raw material, but feeds into shared expertise.

Good staffing management through an appropriate tool allows "to anticipate recruitment and training needs" because visibility of resources and skills is improved. 


2. Capitalization Methodology


Step A: Standardize Data Collection

Define a unique format for each intervention: site, equipment, technicians, duration, incidents, costs.

Step B: Create an Internal Knowledge Base

Gather feedback after each event, prioritize learnings.

Step C: Link Data and Skills

Establish a mapping of technical skills (sound, lighting, structure, video) and link them to performance indicators.

Step D: Exploitation and Return on Investment

Use this data to :

  • Adapt internal training;

  • Refine the assignment of profiles to sites;

  • Forecast resources based on formats and histories;

  • Deliver added value to clients through quantified reports.


3. Impacts for Your Structure


  • Better estimation of resources and costs for each event: margin gain.

  • Continuous improvement of field technicians – accelerated skills development and homogenization.

  • Strategic positioning: data becomes a differentiating asset against competition.

  • Ability to demonstrate operational value to your clients (e.g., "Average installation: X h, incidents/month: Y").


4. Best Practices and Safeguards


  • Ensure data quality: training field technicians for quick and reliable data entry.

  • Protect data, especially regarding personal or sensitive information.

  • Avoid overwhelming with KPIs: prioritize useful key indicators.

  • Ensure feedback loop: technicians should see the usage and benefits of the data they provide.


Conclusion


The combination of data + skills constitutes a powerful lever for professionalization and performance. By capitalizing on field feedback, formalizing expertise, and structuring skills development, you create a virtuous circle: better technicians, more reliable interventions, controlled costs, satisfied clients.

roofing work

Leverage our expertise for your event projects and shows.

roofing work

Leverage our expertise for your event projects and shows.

roofing work

Leverage our expertise for your event projects and shows.